Haberdashery
- haberdashery products - wholesale distributor of haberdashery
products
An
historic account of
W.Williams & Son (Bread Street) Ltd.
(formerly
the partnership business of W.Williams & Son)
1819 - 1975
by Leslie C.R. Hayman
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Foreword
In this short
account Leslie Hayman has described the history of the Company
in a way which could have been done by no one else, for he was
in a position to trace the development of the Company over the
greater part of this century, and he could draw on the information
and tradition handed on to him by his father and members of the
Williams family so as to give an account of the early history of
the Company.
Leslie Hayman
has done a great service, by recording the facts as he knew them,
for in a very few years memories grow dim, and it is not merely
the history of this particular company which is lost. but there
will soon be very little evidence about the houses which composed
the Textile Distributing Trade in the City of London.
From the middle
of the nineteenth century to the middle of the Twentieth century
the Textile Distributing Houses occupied a substantial part of
the City. From Basinghall Street and King Street in the East to
St. Paul's Churchyard and Aldersgate Street in the West, from Chiswell
Street in the North to Cannon Street in the South, the primary
activity was that of textiles and its allied trades.
Though there
were some houses which had a general trade, for the most part the
houses were specialised. To name a few - Morley, Brettle and Wolsey
specialised in hosiery, Dent Allcroft and Fownes specialised in
gloves, Vyses and Woolley Sanders in millinery. Then there were
the men's houses like Welch Margetson, Mclntyre Hogg Marsh & Co.
and R.H. & S. Rogers; and finally there were the big general
houses like Cook, Sons & Co. (St. Pauls), Foster Porter & Co.,
Bradbury Greatorex & Co. and many others, and nearly all of
them were public companies.
But in addition
there were the haberdashery houses, which included W. Williams & Son
(Bread Street) Ltd., whose history Leslie Hayman has recorded with
such care. Though one might think that such an account is purely
-of interest to the Company, its employees and its customers, it
has in fact a wider interest as recording the problems and the
difficulties of one of the textile houses which has survived to
serve its customers in 1975, when so many others have either amalgamated
or ceased to, trade.
To put the account
into its proper setting, it is important to understand the factors
which were affecting the trade in the period from 1925 to 1975.
- At the beginning
of the period textile goods were for the most part distributed
through the railways, and because the railway system was centred
in London, there was a concentration of distributing houses within
reach of the London termini. When the road services took over
from the railways the distribution of textile goods, it was no
longer necessary for the textile houses to be located near the
London termini.
- In the period
before the Second World War, many retailers found that they could
more economically purchase direct from the manufacturers.
- The City warehouses
from which the distributing houses operated were sprawling, old-fashioned
buildings, and during the 1940/41 attack on London were extremely
vulnerable. As a result the most damaged area in central London
was the textile area between the Bank and St. Paul's.
- Many of the
distributing houses which were public companies were possessed
of substantial assets, which made them very vulnerable to the
take-over bidder.
- Finally, the
enormous increase in property values in the early 70's made them
even more vulnerable.
Against this
background we must look to Leslie Hayman's account to see how W.
Williams & Son (Bread Street) Ltd. fared. Like many others
its premises were razed to the ground by Hitler's bombs, and the
Company had to operate from temporary premises in the West End
and Buckinghamshire, but the haberdashery houses were not so vulnerable
to the other factors affecting the textile distributing trade.
All of them were still private companies and all of them were still
providing a service to retail stores which the stores could not
do without. No store and no manufacturer would want to stock the
variety of buttons, of fastenings, of furs, of trimmings and of
other etceteras which a specialist haberdashery house could provide.
It was, and is, a field for the specialist, and W. Williams set
themselves up once more in the City, and Leslie Hayman's account
is the story of how, in the face of all the problems created by
the war and the aftermath of war, this Company was organised to
provide a service to its customers and to re-establish its old
prosperity.
Leslie Hayman
tells us of the problems encountered, but it is typical of the
man that he has given little indication of the part he played,
firstly as Managing Director and then as Chairman and Managing
Director, in those vital years, and finally of the steps he took
to hand on the control to his son, Anthony, whose loss was a sad
blow to a father who would have liked to have seen the family interest
continued for another generation.
But Leslie Hayman
was much more than a successful haberdasher. He was a Liveryman
and subsequently Master of the Framework Knitters' Company. He
took a great interest in City affairs and served on the Court of
Common Council for nearly twenty years, and was Master of the Aldersgate
Ward Club, and he still found time to enjoy his game of golf and
was proud of his M.C.C. membership. In the account which follows,
he has shown us the lifelong interest he had in the Company and
its employees. It is an interesting history of a City house in
a time of change, and I know that you will enjoy it.
December 1975
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Early
history
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If
one only knew the incidents that were making history on the
grand or minor scale at the time of their occurrence, how
simplified would be the work of an historian. In this imperfect
world
much of interest is forgotten; so the writer of these fragmentary
notes about the one hundred and fifty-six years of the firm
of W. Williams & Son can give very little background
to the early years of the firm's existence.
We
know nothing of the William Williams who founded the business
of a ladies' dress trimming manufacturer in Bethnal Green in
1819. The factory was transferred to Hackney, apparently in 1825.
The business continued to expand for Mr Lisle Williams, the son
of the founder of the firm, opened during his father's lifetime
a small City warehouse at No. 1 Old Change on the Cheapside corner
the factory still continuing at Hackney. |
This
warehouse was found to be too small, and in 1865 a move was
made to Friday Street and three years later to Bread Street,
where the original warehouse remained until the Blitz of
1941 completely destroyed it
Mr
Lisle Williams served his apprenticeship with Swan and Edgar
whose shop was in the same position as it is today. He had
to clean the outside of the shop window and a fellow apprentice,
a Londoner called Worth, cleaned the inside. When Mr Williams's
firm had grown so that they had a Paris Agent he told Monsieur
Worth of Mr Williams's intended visit to Paris and Monsieur
Worth sent a carriage to take Mr Williams to his house on the
outskirts of Paris where his private string orchestra played
to them during lunch. Mr Williams told nobody in Paris that
Monsieur Worth was really a Londoner and English.
Mr Lisle
Williams had as his partner in these early years Mr W. Wollacott,
who was an expert in Ladies' Dress Trimmings, which in those
days were an important fashion. It is reported that the firm
did a trade of £100,000 a year in Fringes; the other main
departments were Braids, Fur Trimmings, Tassels, Dress Ornaments
of all kinds, and Buttons.
In 1890 Mr
Wollacott retired and Mr Lisle Williams took into partnership
his son Woodthorpe Williams, who had served his apprenticeship
with Hitchcock Williams and Company of St. Paul's Churchyard.
Mr Woodthorpe Williams died of pneumonia in 1896, and Mr Charles
Gould Hayman, a relative of Mrs Williams' family, became a
Partner in the firm. His family had intended him to be a lawyer,
for he was particularly good at passing examinations (even
those intended for lads older than he was) but on his mother's
death all these ideas were abandoned and he entered the business
of his relative in 1863.
Perhaps I
may be excused for giving an extract from the City Echoes column
of the Drapers Record of February 8th, 1896:
'It is with
very great pleasure that I announce that Mr Charles Gould Hayman
has succeeded to the partnership in the firm of W. Williams & Son,
rendered vacant by the death of Mr Woodthorpe Williams. It
is not too much to say that throughout the trade in London
there is no more able man than Mr Hayman, and the intelligence
I now convey will be read with gratification by all who have
ever been brought into contact with him.'
'Mr Hayman's
keen discernment in quickly recognising the merits or demerits
of whatever is submitted to him, and the clear and business-like
way in which every detail of any business he undertakes is
carried through, have been, in my hearing, the subject of admiration
over and over again. His accession to his present position
is perfectly natural and can only be regarded as a due recognition
of the untiring energy and conspicuous ability he has displayed
during his association of over 33 years with the house.'
Mr C. G.
Hayman had previously been for many years Manager of the Braid
Department. which did a trade of over £100,000 per annum,
some of the braid being manufactured in Germany and some in
London. When the demand for these goods decreased to an alarming
extent he introduced into his department Notions (which in
later days we called Smallwares) and these later developed
into the important Haberdashery business with which the firm
has been so closely connected.
It is not
possible for anyone, still less his son, justly to appraise
the ingenuity and enterprise of Mr Hayman as founder of the
department; suffice it to say that he was largely instrumental,
with the help of Mr Ernest Bisiker his assistant buyer, in
making the new venture of haberdashery one of the leading features
of the business. For the sake of those who may remember, we
mention as Notions 'Vorwerks Skirt Bands', 'Breeze Hat Grip',
'Gairs Blouse Grip', 'Fibre Chamoise', 'Leopold Skirt Grip',
all of which we introduced to the British market and were the
sole suppliers for Great Britain and the Colonies as they were
called in Victorian days.
C.G.H. in
1895 produced an illustrated Haberdashery Catalogue with sketches
and actual samples of some of our merchandise displayed in
such a novel and attractive way that it was the 'talk of the
trade', as were the succeeding editions. Each catalogue cost £1
and over a thousand were sent out to leading customers in Great
Britain, Australia etc. He also designed our trade mark of
Wreath and Lion, which has since then been used on all our
branded goods and is so widely known in the Drapery trade both
in Great Britain and the Commonwealth. He did this sketch while
lying on his back on an invalid couch in his small garden at
Crouch Hill, where he was recovering from a hip disease. Owing
to the lack of medical knowledge at that time, this disease
resulted in a shortening of his left leg by 21/2 inches, so
he wore a high boot for the rest of his life and walked with
a stick.
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It is difficult
to select interesting details that will strike chords of pleasant
memories for an older generation without making this short
history wearisome to the present generation. but I want to
refer to a custom that I believe originated in the 1890's of
having a sale of oddments on the first Tuesday in December.
The Haberdashery
department were the chief participants in this and such were
the values they offered that long before 9 o'clock, when the
doors opened, a crowd of customers collected round the main
entrance. When the doors opened there was a wild stampede through
the ground floor and up the stairs to the second floor. There
the work counters were piled high, the customers grabbed what
they could and put their purchases in empty cases kept ready
for their reception under the counters. Principals and Buyers
from well-known shops (this was prior to the use of the word
store) would scramble for the goods in a most undignified manner.
The writer can remember C.G.H. having to present a new top
hat to an aggrieved customer whose hat was damaged in the scrimmage,
and of hearing of a Buyer losing one tail of his frock coat.
The whole
of the goods, amounting to a considerable sum, probably £3,000
at cost price, were disposed of in under ten minutes, and after
this scramble customers could place orders for certain goods
at a discount of say 10%. The day's trade was over £10,000.
This humorous but undignified event was wisely discontinued
just before 1914, but for some years it was at least an advertising
feature and a focal point of meetings between our customers
and travellers, who are now called the more precise name for
the work they are doing representatives.
In 1896 Mr
Ernest Bisiker followed C. G. Hayman as Manager of the Smallware
and Haberdashery department, and with him was associated Mr
W. J. Taylor as Assistant Buyer. Then followed years of constant
expansion of the business under the strong team of departmental
managers working under Mr C. G. Hayman's inspiring leadership.
Besides Mr Bisiker and Mr Taylor were Mr W. B. Chapman, Manager
of the important Button department, and Mr R. H. Buscall who
had, about this time, taken on the Fur department which had
developed from the Fur Trimming business.
As the business
grew, so additions were made to the premises, and in those
days one felt that it was the exception to have no builders
or carpenters about the premises carrying out improvements,
enlargements and alterations. In fact we seemed always to be
planning the next addition as soon as the one in hand was under
way. Mr C. G. Hayman was a great believer in advertising and
it is on record that in the early days of this century W. Williams & Son
took the first twenty pages of the Drapers Record Autumn number
to advertise various specialities. A tribute both to their
enterprise and to the size and importance of our oldest trade
journal. I was told about twenty years ago by the man who took
the order from C.G.H. that the Drapers Record charged £8
a page plus the artist's or photographer's charges. which were
more costly than the page.
To the original
Nos. 53 and 54 Bread Street were added the premises in Star
Court, about the size of the courtyard at Aldersgate Street,
and Watling Street, 52 Bread Street, 6 Bread Street and then
in 1911 the corner four floors of No. 51 over the Midland Bank.
In February 1902 the firm was converted into a private limited
company, with an authorised capital of £250,000. Mr W.
Lisle Williams became, Chairman and Mr C. G. Hayman Managing
Director.
Mr Lisle
Williams died rather suddenly in November 1902 in his seventy
sixth year. He was a man of very high character, a devoted
and hard-working member of the Croydon Methodist Church, and
spent a lot of his free time in activities connected with this
and similar kinds of work - youth movements, etc. He was a
man of very frugal habits, with a spare athletic figure. I
remember hearing how Mr Williams in his sixtieth year beat
his son at tennis, and then vaulted the tennis net and raced
him for the bathroom. At Mr W. Lisle Williams' death his son,
Mr Howard Williams, became a Director although he was not engaged
in the business (he was an artist of some considerable ability).
At this time Mr W. Burrow was appointed as Director and in
the following year Messrs. W. B. Chapman, E. Bisiker and R.
H. Buscall were appointed Directors.
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The
period of the First World War
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It
is difficult to recall the outstanding features of the
years that followed, but one that must be recorded is the
rapid growth of the Haberdashery Department under Mr E.
Bisiker and Mr W. J. Taylor, and mention must be made of
the many schemes they put on the market for simplifying
the sate and display of Haberdashery in the various stores
and shops. The sample card frame that was hung over the
counters and the dip front counter are the best remembered
of these features, but there were many other ideas for
advertising and introducing special novelties.
Some idea
of the size of this department can be gauged from the fact
that 75 warehouse staff were employed in it before the
1914 war. This expansion of the haberdashery business was
in large measure due to the happy combination of different
qualities. Mr Taylor was a man of great foresight and many
ideas which Mr Bisiker, with his practical knowledge and
ability to work well for long hours,
was able to put into effect.
In
1909 Mr W. J. Taylor was made Director of the firm, and
in the next few years also he added to his other work the
organisation and management of the new haberdashery factory
at Hackney. |
Despite
various alterations of fashion, the period up to 1914 was
one of almost constant success. When war unexpectedly broke
out there was considerable nervousness throughout the textile
trade and at first a great reduction in business, but after
some months trade adjusted itself to a dislocation the
like of which had not been felt since the Napoleonic wars.
The business generation of 1914 thought they were experiencing
total war, but those who followed twenty five years later
realise that this was far from being the case. To illustrate
this, one finds that in May 1918 during the height of the
war the staff at Bread
Street numbered 436.
There
were a few minor air raids in 1917-18, and it is an interesting
side-light that, in the absence of knowledge of the destructive
power of bombs, the firm had the roofs of each warehouse
covered with stout steel netting extended on steel supports
to protect the buildings and roll the bombs into the street.
Fortunately the efficiency of this system was never tested!
The firm
had for some years encouraged the staff to join the Territorials
and other bodies for training for Army or Civil Defence,
Police Reserves, etc., giving those who joined an extra
week's holiday, so a large and increasing number of the
staff served. During the war 161 of the staff served and,
alas, the number killed was 30.
In 1913
a Benevolent Fund was commenced from which old servants
of the firm could receive a small pension, and this grew
into a contributory Superannuation Fund, started in 1936.
Some
account should be given of the activities of those associated
with the firm out of business hours. For some years a cricket
club had been organised and many matches played, the firm's
ground being at Walthamstow. In the early 1900's an athletic
club was formed for swimming, football and occasional athletic
meetings. The only section that survived continuously was
the swimming, which had a succession of hard-working and
efficient Secretaries and Committees. Their annual swimming
gala, dances and the smoking concert for the presentation
of the year's prizes were enjoyable features of the years
prior to the 1939 war. The Swimming Club also distinguished
itself by running quite a good water-polo team which had
many successes in the Textile trade competitions; and each
year an average of 15 competitors had a 500 yards race
in the Thames at Shepperton, followed by tea for competitors
and spectators.
Post-war
development The cessation
of hostilities in November 1918 brought problems to all
businesses but these were not so difficult as those faced
in 1945. Firstly the warehouse premises and factory were
then undamaged and, secondly, in 1914 most men in key positions
were exempt from military service, and therefore the business
ran on with its main methods unchanged, albeit with many
discomforts and minor alterations. During 1919 a large
number of the staff were demobilised and returned to their
pre-war work. Business expanded far too quickly and prices
rose to an alarming extent.
In January
1920 Mr C. G. Hayman decided to retire from the Managing
Directorship but remained Chairman, and Mr W. B. Chapman
succeeded him. Mr Chapman had been a successful Manager
of the Button and Belt department, and for many years Assistant
Managing Director. He was a member of the Common Council
of the City of London and for many subsequent years was
associated with Civic work.
I had
commenced work in the business in 1904 after two years
of working in Germany and in January 1920 was appointed
a Director and became Manager of the Knitwear department,
a new venture that had grown from small beginnings in 1912.
Mr E. V. Ingle, the Secretary of' the Company, was appointed
to the Board shortly afterwards.
During
the early post-war years the trimming and allied trades
had a remarkable boom period, and it is interesting to
record that ladies' fashions returned in certain respects
to those of sixty years before, and we had a fashion in
dress fringes comparable to that of our early Hackney days.
In 1920
more land was purchased in Hackney on which was erected
a large garage for cars and vans, and a modern fur factory
to take the place of the one in Knightrider Street, EC4.
Mr E.
Bisiker was appointed Assistant Managing Director in 1920,
and he became Managing Director in 1925 when Mr Chapman
resigned. Mr W. J. Taylor then took over the management
of the Haberdashery department in addition to his other
work at the Hackney factory.
There
were no notable new developments in the business during
the following years, but in many ways special anxieties
and difficulties had to be met and faced, the chief of
these being the constant fall in merchandise values owing
to boom and scarcity of goods being succeeded by scarcity
and a world-wide overproduction. Also the rising generation
were not so quality-conscious as their forebears, so effect
and speed of purchase was more important to some people
than quality and personal service. This led to the growth
of cheap chain stores whose values could not be met and
beaten by the older shops and stores, but whose impersonal
salesmanship was wisely not copied by the type of store
we supplied.
In 1928
Mr C. G. Hayman died, having kept his keen interest in
the firm untiI the end. He had resigned from the Board
only a few months previously, after sixty-five years of
service with the firm. Mr F. C. Norman, who was appointed
Manager of the Trimming and Neckwear department in 1922
was appointed a Director in 1936.
Like
all businesses we felt the world wide slump of 1931, but
not to an alarming extent.
In 1934
Mr Ernest Bisiker retired from the Managing Directorship
and remained Chairman, retaining until his death in 1942
his great loyalty for and keenness in anything he thought
would benefit the firm he loved so dearly. Mr W. J. Taylor,
who had for years been connected with many of the progressive
enterprises of the business, was appointed Managing Director,
and I became Assistant Managing Director. Mr Ernest Hase
became Manager of the Haberdashery department and subsequently
a Director, for all too short a time, as this charming
and able man died in 1937. At the same time Mr W. Jude,
Manager of the Fancy department for many years, became
a Director.
So the
business carried on through the alarms of Hitler's march
into Vienna, the Munich crisis and much else of a similar
nature that made the prospect of war an ever present nightmare.
When war came in September 1939 it did not at first make
very much difference to actual business. It was in the
sphere of family and home ties that the first impact was
felt. Our staff had gradually been depleted by the calls
of the Services, Civil Defence etc., but it was not until
September 1940 when our premises were first damaged by
enemy action that the business felt the war acutely. We
occupied twelve warehouses, half of which were in Bread
Street and the remainder in Watling Street, but walls had
been demolished so that all were connected together.
Our warehouses
were destroyed not by bombing but by fire, despite the
fact that we had the most elaborate sprinkler system then
known. Unfortunately, the City was bombed at low tide on
the Thames and the large tank we had on the roof as an
emergency was soon used up. We were told afterwards by
our Insurance Brokers that it had always been a source
of worry to them that a fire might break out at low tide,
the water supply being sufficient for isolated fires but
not for whole areas.
We heard
of the disaster to our premises on September 1Oth. They
were then blazing and no one could get near them. On the
next day the writer of this account and one other Director
were, with considerable difficulty, able to get into Watling
Street and see that practically all our stock and premises
were lost; all that remained was our reserve warehouse,
Milton Buildings. in which was our splendid air raid shelter
(large enough to accommodate 180 people) which was undamaged.
The scene of desolation baffles description. The most vivid
memories, beyond the wreckage of buildings, are of piles
of broken glass all over the streets and the all-pervading
acrid smell.
On Friday, September 13th, the Directors tried to meet in
the National Liberal Club, Whitehall Place, but air-raids
prevented all getting there, so our first meeting took place
next morning at Mr Taylor's house at Amersham. We worked
until the late afternoon and noticed the advantage of the
peaceful surroundings and the absence of having to dash to
air raid shelters when an alert was sounded, which was the
rule in those early days of the Blitz. For a few days the
Directors continued to work at Mr Taylor's, but then we heard
that Cape Lodge, Amersham could be purchased, and after inspection
we decided that it was suitable, under existing conditions,
for our administrative offices and Counting House. We were
allowed, as a favour, immediate possession of one large room,
and at once the Directors and three members of the staff
started to try to get order out of disorder - chaos does
not describe the first state of affairs. We had no books,
typewriters or other office accessories. On a borrowed table
tennis table with packing cases as chairs to sit on, we had
to address by hand 3,000 envelopes advising our customers
of our disaster, write countless invoices for goods previously
despatched for forward dates etc. After a few days, arrangements
were made for several of our Counting House staff to journey
to Amersham daily, and shortly after we were able to buy
a house in Chesham to accommodate many of them.
We then fetched our post from the G.P.O., London (8 Sacks
full and our books from the Bread Street Directors' Room,
which necessitated the writer and our Surveyor climbing up
firemen's ladders to the first floor, I was not affected
by having to step about two feet from the ladder to a window
sill and through the gap where a window had been totally
destroyed, but our Surveyor was very shaken and I had to
take him to a pub and give him a large brandy and water.
The original Directors' Room furniture was rescued. Those
few of the Staff still working in London bore their part
in the invaluable work of salvage. By good fortune and other blandishments we found out that,
despite official instructions that the ruins of Bread Street
were unsafe, the Strong Room could be approached, and with
the aid of the demolition men we dug a way to it. On the
following day the writer organised a party of six of our
staff, assisted by safe breakers, who worked all day (sometimes
with air battles overhead). In the course of the day hundreds
of trips were made across 50 yards of still-hot rubble and
wreckage carrying the contents of the Strong Room to a waiting
car and van. By 3 o'clock the car was full of papers, deed
boxes and books, many of them charred heaps, some only scorched,
but all soaked with water. However, all essential papers
and documents were safe. By 6 o'clock the car and van reached
Amersham and the sorry but very valuable collection was dumped
in the house. On the following day a return journey had to
be made to clear out the last safe. The ensuing days were fully occupied, some of the staff
worked in Amersham drying out thousands of account cards
and books and deciphering faded figures. Others did valuable
work in salvaging from the ruins papers, typewriters, printing
machinery and other useful articles. All this salvaging had
to be done either in semi-darkness with the aid of torches
and the risk of falling on the slimy basement floors, or
by climbing ladders to get into the corner building, which
was only partly destroyed. About fourteen days after the fire, we heard of a factory
in Chesham that would suit us as a warehouse and whose proprietors
were willing to sell. The factory had a floor space of over
10,000 square feet on two floors (with room to enlarge),
a large garage, cottages and a bungalow in the 5 acres of
grounds. The arrangements were completed for the A (Buttons),
B (Trimmings and Neckwear), C (Haberdashery), and 0 (Fancy
Goods) departments to work from this building. The K (Knitwear)
and R (Fur) departments arranged to work from Milton Buildings,
Watling Street, which we had purchased in 1938 to enable
us to build an air raid shelter. For this purpose we had
decided to have the remaining London buildings renovated
and re-modelled, arranging for a showroom for all Chesham
departments on the ground floor, and a large office for various
Buyers to use to meet manufacturers in London.
Our factory
premises at Belsham Street, Hackney and Silesia Buildings,
Hackney had been slightly damaged by air raids - many glass
windows were broken, doors smashed and a granite block
hurled through the roof penetrating three floors. We fortunately
found a local building firm who boarded up all the broken
windows and repaired the damage to the back, where the
canteen and some of the washrooms were damaged. I must
pay tribute to our Hackney Factory staff, to Mr W. F. Carvell,
the Manager, who had commenced working as a lad under Mr
Taylor's management, and to his first assistant Mr Carter,
whose combined efforts got the factory working again the
next day.
We had
commenced taking over the Chesham building when the first
blow fell. The Ministry of Aircraft Production commandeered
the buildings, and in spite of eloquent pleading, the Board
of Trade, after many anxious days, informed us that our
appeal had been refused. Search was made for other suitable
premises entailing scores of miles of exploration by various
members of the Board. Sometimes success seemed near, but
for some reason or other ultimately failed. As nothing
could be found, it was at last decided, for the time being,
to start again in London - Milton Buildings, Watling Street
to be the headquarters (for the builders had partly finished
the alterations there). So in the first week of November
we moved back again as near as possible to our former premises,
where we had splendid despatch facilities, owing to the
Railway collecting centre being within 50 yards, and the
supposed safeguard of a large bombed area around us.
We added
to the premises in Watling Street two more floors in the
next building to Milton Buildings, 48 Bread Street, 21
Bread Street and lastly 21A Bread Street. We started trading
for the B and C departments on December 1st, 1940 as they
were ready by that time and it was felt that our organisation
would have to start up again slowly before taking the strain
of all departments. The scheme worked, and with the help
of our ever loyal staff, the organisation every day, in
fact almost every hour, was added to and improved, so that
by the end of December we felt entitled to think that we
could hope early in January to distribute our merchandise
with something of our pre-Blitz efficiency.
Our arrangements
to start on January 6th, 1941 were interrupted by another
severe night attack on the City, although it left us unscathed,
except for an odd window or two. The City suffered very
badly and amongst the many buildings destroyed were some
containing samples and pattern cards being made for our
representatives to use. We therefore decided to postpone
the date of our commencement for another week. On Saturday,
January 11th, on going through every department and section,
I formed the opinion that on the Monday the business would
function in a way that would be a credit to us, and a real
service to our customers. My two sons were home on holiday
from school and went round with me.
That
night we were the victims of a smaller raid on the City,
which although not nearly so severe as our former damage,
was sufficient to put half our premises out of order. Milton
Buildings (on which the electricians, decorators etc. had
almost completed work, after being there for over two months)
were badly damaged. At a Directors' meeting held among
the ruins, in the comparatively undamaged Fur department,
it was hurriedly decided that the risk of starting again
in the City was too great and that we must recommence as
soon as possible away from London.
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In
the latter part of November we had purchased an old
factory at Waterside, Chesham, and had arranged with
builders to put the premises in condition and carry
out alterations. The work of the Board during the
new few weeks will, I am sure, always remain to the
Directors a nightmare period. We had worked and worried
hard before but all this was intensified. Long hours
of work became longer, and for some of us it was
once more a seven day working week as it had been
for many weeks after September 9th. Premises that
had been built for shops, but which could be converted
to warehouse premises, were found at Pinner, and
they were adapted to suit the A and R departments. |
We
secured extensive premises for the B and 0 departments
on the ground floor of a block of flats at Northwood
Hills, which is situated half way between London
and Amersham. Suitable premises with considerable
room for stock (3000 square feet in large wooden
shelves) were arranged for the K department near
Chalfont Station, the junction for Chesham and Amersham.
Lastly Germains, an old country house was purchased,
after overcoming considerable difficulties with the
Authorities, outside Chesham, as Headquarters for
the Entering Room and living accommodation for those
of the staff for whom we could not otherwise make
arrangements. |
We
hope enough has been told to indicate that
in the blows we successively sustained, all
concerned
carried on in the manner that the century-old
traditions of W. Williams & Son demands
from all who serve the firm, and amongst those
who
carried on that tradition were not only those
whom circumstances permitted to work actively
and hard, but also many to whom distance and
circumstances compelled the not easy role of
patient onlookers,
including all our representatives.We had to cease trading completely for over
three months. Business carried on from the
various places in a rough and ready way that
conditions
and
inadequate premises compelled, but it was remarkable to note how whenever
possible the old and well tried features of our business organisation were
automatically used |
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and more of our staff were called to the Forces,
to be replaced as far as possible by local labour.
There were ever increasing restrictions in manufacture
and distribution of the goods we had been used
to handle. Then came coupons, which seriously
curtailed the business of some sections; followed
by 'Utility' goods at maximum rates of profit
below our usual quality and normal working expenses,
followed by control on profit of non Utility
goods. |
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The
business storm increased, the waves at times
seemed about to engulf the business, but
in spite of all we came through with here
and there part of the rigging carried away,
but still keeping on the course we had decided
on from the early days of the war. This was
to distribute our merchandise fairly to all
our pre-war customers, so that they each
secured a quota comparable to their needs
and their previous business with us - this
later had to be extended to include extra
support for blitzed stores and evacuation
areas.
London continued to have many air raids
and experienced particularly heavy ones
in 1941
and 1942. The year 1943 saw less air activity
against London. In 1944 came the first
V I (flying bomb or 'doodle bug') raid
to be
followed by many raids by day and night.
Later in the year V2 (rocket bombs). |
The
Hackney factory suffered on two or three
occasions from blast and in January 1945
had bad damage from a V2 falling within 150
yards, but even then work was partially resumed
within three days in the factory with windows
boarded over and tarpaulin over skylights
and other windows. |
The
efforts of the management and staff in
so cheerfully clearing away the debris,
the heaps of broken glass etc. and so
soon after recommencing work showed such
loyalty that praise seemed verging on
an impertinence. I can still clearly
remember going as soon as possible after
the raid and being very moved by seeing
some of the factory staff at work sweeping
up the heaps of glass splinters from
the windows and hearing that a local
builder had agreed to come as quickly
as possible to board up the blasted
windows. |
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In
1943 it was felt by all that a London showroom and
Directors' Office and buying offices were badly needed.
(For a short time the dining room of my flat at Eyre
Court, St. john's Wood was used as a showroom). As
the number of suitable premises was getting very limited
we were fortunate in arranging for the required accommodation
at Nos. 1 and 2 Berners Street, W. 1. where we had
a showroom and three offices in a floor area of 3,500
square feet. After some months spent in collecting
suitable furniture and fittings (no easy task in those
days) the rooms were opened in August 1943 and more
than justified themselves, not only from a sales standpoint,
but as a place to meet our many business friends.
In
the previous year we had arranged for small showrooms
in the provinces for each of our areas, as with the
shortage of petrol our travellers were very restricted
in their journeys. We had had for many years showrooms
in such cities as Edinburgh., Glasgow, Aberdeen, Leeds,
Bristol, Manchester and Liverpool, but now the number
was increased to sixteen.
During
the latter part of 1943 we were informed that our Northwood
Hills premises were required for urgent purposes connected
with anti-submarine warfare, and it was only with very
great difficulty and much searching that suitable premises
were found at South Harrow into which, after considerable
repair and alterations, we moved early in 1944.
In
1943 Mr E. L. Gorick, who for many years had managed
the Fur department, and Mr H. E. Young, Manager of
the Haberdashery department, joined the Board.
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We looked forward to our warehouses being all under one roof and to this end
arranged, in March 1944, to take over the remainder of the lease of 7-12
Aldersgate Street within three minutes walk of the G.P.O. London. The warehouse
when we took it over was one of the worst I had ever seen, as the firm who were
the previous tenants moved to the country in 1939 under Government orders, and
the premises had been neglected. They never could have been good the basement
in which the packers worked was all stone, the staircases all wood, and the
sanitary arrangements were extremely bad. There was not one window in the back
of the premises, which in all covered an area of 50,000 square feet. I was appointed
Director in Charge of alterations and had the help of a clever architect,
a junior
partner in the firm we employed and
a real enthusiast
for his work. We also had a very competent head foreman who managed all
the building workers etc. in a firm but friendly way. We completely modernised
these premises on condition we had a 50 year lease from 1946. This
modernisation cost considerably over £100,000 but all the alterations
were essential and are all working to this day.
We moved back from the six temporary warehouses, which were in some cases
converted shops and another a converted hosiery factory, and at Pinner three
large shops each with 800 feet floor space. This removal had to be very
carefully planned as we had 50/60 lorry loads of goods and we had to space these
out so that we could tackle the amount sent daily and put it in the fixtures
which had been put tip ready for the goods. This took us many days. When I became Managing Director in 1950, Mr W. J. Taylor was Chairman and
continued living at Amersham. The other directors were Mr F. C. Norman, Mr H.
E. Young and Mr E. L. Gorick.
It
is difficult to describe the enormous amount of work involved in
getting the business running smoothly. Each section had been run
like a separate
business, and some of the, staff had not met one another for nearly ten
years. I, with the aid of the other directors, had to work them into
a team, and within
a few months we, again had the efficient and cheerful staff which had
been our pride before the war. In the course of reconstruction we
were able to provide
for a canteen which saved a great deal of waiting for lunch at overcrowded
restaurants. Among the other benefits we were able to arrange for the staff was the
advice of a Medical Consultant, Dr Kenneth Black, M.D., F.R.C.P., of St.
Bartholomew's Hospital, who saw members of the staff both at the Out-Patient
Department and in his consulting rooms in Harley Street, and arranged for their
admission to Hospital when necessary. I find it more difficult to remember the early days at Aldersgate Street
than I did the years I have already described. Everything was done at such a
pace and we were constantly improving the organisation - to take one small
illustration: our Despatch department was on two levels and with great
difficulty we obtained permission to Put in a conveyor belt to carry the goods
from one part of the Entering Room to the Packing Room. In 1963 I resigned as Managing Director but continued as Chairman and Mr
Anthony Hayman, who had been the successful manager of the Scarf and Trimming
Department, became Managing Director. I must close by saying I was indebted to the late Mr G. Sweet, our former
Company Secretary who worked with us at Cape Lodge, Amersham. Owing to so much
of the work being done at the branches, he did not have enough work as Secretary
to fill his time, and he made out a list of the dates and general happenings of
our firm since its beginning. I too, on some days, had not enough work to do at
Chalfont (I spent two days there and the rest of the week at Berners Street) so
I dictated the first part of these notes in 1943 or 1944.
I cannot vouch for every detail being exactly correct, but of the main
points I am sure as my father, C. G. Hayman, used to talk to me about the past
history of the firm of which he was justly proud. He told me 'Always remember
we are a happy firm with a happy staff and if any have a justifiable grievance
make them feel they can come to see the Managing Director or the Chairman, and
if the request is a reasonable one he should do what is possible to remedy it'. One would like in this record to pay tribute to so many people including not
only past and present managers of the six departments and their loyal staff, and
to our representatives throughout Great Britain and in Paris, but also to al ' I
who during 150 years have helped to build up our firm's traditions. We may
fairly claim to have had some of the best and most expert men and women in our
trade, with loyalty and zeal second to none. I should like to mention
particularly those who worked for the firm for forty and fifty years, but if one
is named many ought to be, and then where can the line be fairly drawn?
Chairman of the Company 1957-1975
1975 - Published in book form.
1997 - Published on the internet (With additional images).
Copyright - W.Williams & Son
Ltd. - 1997
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